Analytics — Track Your Bot's Performance
Analytics — Track Your Bot's Performance
The Analytics dashboard shows you how your chatbot is performing — message volume, lead generation, response quality, and conversation patterns. Use these insights to improve your knowledge base and grow your business.
Plan requirement: Advanced Analytics requires the Pro plan or above.
Overview Metrics
At the top of the Analytics page, you'll see four key metrics:
- Total Messages — all messages exchanged (inbound + outbound) in the selected period
- Total Leads — number of leads captured through chat
- Avg Response Time — how quickly the bot replies (typically under 3 seconds)
- Conversion Rate — percentage of conversations that resulted in a lead or order
Messages Over Time
A trend chart showing daily message volume. Helps you see:
- Which days are busiest
- Growth trends over time
- Impact of marketing campaigns on chat volume
Messages by Hour
Distribution chart showing when your customers are most active. Use this to plan your availability for human handoff — if most messages come between 6-10 PM, that's when you should be monitoring the inbox.
Top Questions
The top 10 most frequently asked questions by your customers. This is gold for improving your knowledge base:
- If a common question gets low-confidence answers, add more content about that topic
- If customers keep asking the same thing, consider adding it to your FAQ or welcome message
- If questions are about things you don't offer, update your bot to redirect appropriately
Conversation Metrics
- Avg Messages per Session — how long conversations typically last
- Avg Session Duration — time from first to last message in a session
- Bounce Rate — percentage of visitors who open the chat but leave after one message
Leads by Source
Breakdown of where your leads come from:
- Web — leads captured through the website chat widget
- WhatsApp — leads captured through WhatsApp conversations
Date Range
Select your analysis period: 7 days, 30 days, or 90 days. All metrics and charts update to reflect the selected range.
Dashboard Overview Stats
Even without the full Analytics page, your Dashboard Overview (the main dashboard page) shows real-time stats on all plans:
- Messages this month
- Total leads
- Average response time
- Bot status (active/inactive)
- Setup completion checklist
- Plan usage (messages, chunks, files)
WhatsApp Usage (All Plans)
For WhatsApp-specific metrics, go to Dashboard → WhatsApp Usage (available on all plans):
- Inbound vs outbound message counts
- Category breakdown (service, utility, marketing)
- Estimated monthly cost in PKR
- Open service windows count
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