Broadcast Campaigns — Reach Your Customers at Scale
Broadcast Campaigns — Reach Your Customers at Scale
Send targeted WhatsApp messages to specific customer segments — announce a sale to repeat buyers, send a discount to cart abandoners, or share new arrivals with your entire customer base.
Plan requirement: Broadcast Campaigns require the Growth plan.
Creating a Campaign
Go to Dashboard → Campaigns and click New Campaign.
Step 1: Campaign Details
- Name — internal name for your reference (e.g., "Eid Sale 2026")
- Segment — choose which customers to target (All, New, Bought, Repeat, Not Bought, Cart Abandoner)
- Template — select a pre-approved WhatsApp template for the message
Step 2: Template Variables
If your template has variable placeholders (e.g., "Hi {{1}}, we have a special offer!"), map them to customer data like name, phone, or custom values.
Step 3: Schedule
- Send immediately — starts dispatching right away
- Schedule for later — pick a date and time
- TTL (Time-to-Live) — how long the message stays valid for delivery (in seconds)
Step 4: Preview & Confirm
Before sending, you'll see:
- Matched recipients — how many customers match the selected segment
- Opted-in count — how many have an active service window (free messages)
- Estimated cost — based on Meta's rate card for your template category
- Preflight checks — account quality, messaging tier, sendability
Campaign Statuses
- Draft — saved but not yet sent
- Scheduled — set to send at a future time
- Sending — currently dispatching messages
- Sent — all messages dispatched
- Failed — could not complete (check error details)
- Cancelled — you cancelled before it finished
Campaign Analytics
After a campaign is sent, go to its analytics page to see:
- Delivery metrics — sent, delivered, failed per recipient
- Total cost breakdown
- Per-recipient status
Message Categories & Costs
WhatsApp messages are categorized by Meta, and each category has a different cost:
- Marketing — promotional messages, broadcasts, offers. Most expensive.
- Utility — order confirmations, status updates, COD. Moderate cost.
- Service — replies within the 24-hour window. Free (no charge from Meta).
- Authentication — OTP and verification messages.
Broadcast campaigns always use Marketing templates — these are billed by Meta at the marketing rate. Check the current rates in Dashboard → Spend.
Messaging Tiers
Meta limits how many messages you can send per day based on your account quality tier:
- Tier 250 — up to 250 unique customers per 24h
- Tier 1K — up to 1,000 unique customers per 24h
- Tier 10K — up to 10,000
- Tier 100K — up to 100,000
- Unlimited — no cap
Your tier increases automatically as you send more quality messages. Botaura shows your current tier and sends a warning if your campaign might exceed the tier cap.
Cart Abandonment Recovery (Growth)
Go to Dashboard → Cart Recovery to set up automatic recovery for abandoned carts.
How It Works
- A customer starts an order but doesn't complete it
- After a configurable delay (default: 30 minutes), the first nudge is sent
- If still no response, a second nudge goes out after 24 hours
- A final nudge at 48 hours
Configuration
- Enable/Disable — toggle the entire recovery system on or off
- Delay per step — set the wait time before each nudge (minutes, hours, or days)
- Template per step — choose which template to send at each step
Smart Window Handling
- If the 24-hour window is still open → sends a free-form text nudge (free)
- If the window is closed → sends a marketing template (billable, only if customer opted in)
Recovery Stats
The dashboard shows: open abandonments, recovered carts, conversion rate, and scheduled nudges count.
Click-to-WhatsApp (CTWA) Ads (Growth)
Go to Dashboard → CTWA Ads for analytics on your Facebook and Instagram click-to-WhatsApp ad campaigns.
When someone clicks a "Message on WhatsApp" button in your Facebook/Instagram ad, Botaura tracks the lead source and gives you attribution data:
- Total leads from ads
- Facebook vs Instagram breakdown
- Per-ad performance (lead count, conversion rate, revenue)
- Recent leads with ad source details
CTWA conversations get a 72-hour free window from Meta (instead of the normal 24h), giving you more time to engage the customer without template costs.
Spend Tracking (Growth)
Go to Dashboard → Spend for a complete view of your WhatsApp costs:
- Monthly spend by category (marketing, utility, service, authentication)
- Spend by campaign (individual campaign costs)
- Meta's actual delivery costs (when available)
- Current messaging tier and daily cap
- Per-message rate card
Remember: these costs are billed by Meta directly. Botaura shows them for transparency — we don't mark up or bill for WhatsApp messages.
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